Carlmont's Marketing Pathway is for students interested in exploring the world of business. The two-course pathway includes Introduction to Business and Marketing Communications. Both classes are modeled after equivalent community college courses and students will receive college credits upon successful completion.
Using both creative and systems processes, students will develop marketing concepts and principles and their practical application in marketing and management. Subject matter includes market research,economics, marketing budgets, creative development and design, and marketing foundations/functions with emphasis on public relations, advertising, branding, promotion, product/service management, pricing and distribution. Specialized programs of study in this field may include sports marketing, hospitality marketing, advertising or market research.
Introduction to Business is the introductory course in the Marketing Pathway. This course provides a broad overview of the structure and function of the modern American business organization, examining critical business topics including: current business trends, entrepreneurship and small businesses, competition in global markets, ethical behavior and social responsibility, financial markets, management of resources (both human and financial), and world-class marketing. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects (i.e. marketing). Students who are currently enrolled or have completed this course will be eligible to participate in business related Career Tech Service Organizations (CTSOs) like DECA and FBLA. Introduction to Business is modeled after the BUS 100 Introduction to Business course at Canada College and College of San Mateo and students in the course will be eligible to earn dual enrollment credit.
+CTE- MARKETING COMMUNICATIONS- P
Prerequisite: Introduction to Business
Marketing Communications is the second class in the Marketing Pathway at Carlmont High School. This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling and social responsibility and ethics in marketing.
PERSONAL FINANCE (elective)
Prerequisite: Successful completion of two year math graduation requirement
Grades 10, 11, 12
Personal finance focuses on a student's role as a citizen, student, family member, consumer, and active participant in the business world. The intent of this course is to inform students of their various financial responsibilities and to provide them with opportunities for self awareness, expression, and satisfaction in a highly technical and competitive society. This course will help students investigate many important areas of interest that will enhance their financial security. They will also better understand their own wants, needs, and values, and how these affect personal financial decisions. Understanding the concepts presented in this course will enable them to make wise decisions and will help their financial future and make them a more effective consumer.