Carlmont High School
Business
Marketing Pathway
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Marketing Pathwaytitle
Carlmont's Marketing Pathway is for students interested in exploring the world of business. The two-course pathway includes Introduction to Business and Marketing Communications. Both classes are modeled after equivalent community college courses and students will receive college credits upon successful completion.
Using both creative and systems processes, students will develop marketing concepts and principles and their practical application in marketing and management. Subject matter includes market research, economics, marketing budgets, creative development and design, and marketing foundations/functions with an emphasis on public relations, advertising, branding, promotion, product/service management, pricing, and distribution. Specialized programs of study in this field may include sports marketing, hospitality marketing, advertising, or market research.
Business Course Catalog
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Business Course Catalogtitle
https://www.carlmonths.org/Counseling/Counseling-Staff-and-Resources/Course-Catalog/index.html