Introduction to Business is the introductory course in the Marketing Pathway. This course provides a broad overview of the structure and function of the modern American business organization, examining critical business topics including: current business trends, entrepreneurship and small businesses, competition in global markets, ethical behavior and social responsibility, financial markets, management of resources (both human and financial), and world-class marketing. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects (i.e. marketing). Students who are currently enrolled in this course will be eligible to participate in the business related club DECA.
Prerequisite: Introduction to Business
Marketing Communications is the second class in the Marketing Pathway at Carlmont High School. This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling and social responsibility and ethics in marketing. Marketing Communications is modeled after the BUS 180 Marketing course at Canada College and studens in the course will be eligible for dual enrollment credit. Students who are currently enrolled or have completed this course will be eligible to participate in the business related club DECA.